The Look Design workflow is focused on maintaining photographic integrity and supporting the creative intent of storytelling through custom camera signal transforms, color palette selection and contrast curve sculpting. The outcome is a concisely developed “Show LUT” that functions as a bespoke “Digital Film Stock,”  embodying the unique color tonalities and contrast identity of the production.

The Look Design process can be carried out in either pre-production or post-production:

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• Pre-production look development is carried out in tandem with camera tests and production design, enabling the development of on-set monitoring LUTs for the camera, as well as DIT workflows. The Show LUT can also be further adjusted as the shoot progresses. (See the “On-set LUTs” section for more information.)

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• Post-production look design is carried out using a selection of hero shots from the shoot.

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• In both cases, image references are used, along with extensive research on any given type of image processing the production may want to emulate.

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• The Show LUT is subsequently used in the final grading process as a base to refine specific colors and densities and serves as the foundation for enhancing  or developing texture characteristics that bring the final images to life.

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